Tired of clients undervaluing your work? Stack #1 helps you communicate the true impact of PR, so they see it as essential—not optional. You’ll build trust, command respect, and ensure you’re appreciated (and paid) for the powerhouse results you're going to learn to deliver.

Stack #1: What is PR and
How Can It Help Your Clients?

In Stack #2, you’ll create the must-have PR assets that showcase your clients’ stories in the best light. From press kits to standout product photography, you’ll be prepared to pitch like a pro and deliver EXACTLY what journalists need to say “heck yeah.”

Stack #2: What Assets to Gather From Your Clients

This is where strategy meets structure. Stack #3 helps you create a press plan that aligns every move with your clients’ goals.

You’ll set clear objectives, define PR tactics for brands and experts, and map out pitch themes that keep you ahead of the game. With tools like the Pitch Calendar and PR Trends Cheatsheet, you’ll craft a plan that ensures your pitches hit the mark and your campaigns deliver measurable, high-impact results.

Stack #3: Create a Press Plan

Stack #4 is about more than just a list—it’s about building the right list.

You’ll learn how to connect with journalists who actually want your stories. From tracking down those elusive email addresses to keeping your lists fresh and relevant, you’ll become the go-to PR pro journalists trust.

Tools like the Media Tracker Template and Magazine Department Cheat Sheet ensure your lists stay organized, relevant, and ready to deliver results.

Stack #4: Create Your Ideal Target Media List

This is where you go from sending pitches to selling stories. In Stack #5, you’ll learn exactly how to grab a journalist’s attention with subject lines that stop them in their tracks, craft pitches that make them say “I need this now,” and build narratives that position your clients as must-have features. No fluff, no mass-pitch disasters—just smart, targeted strategies that work.

With tools like the Pitch Perfect Checklist and Headline Hacks, you’ll pitch with confidence, nail the follow-up, and start landing those dream placements.

Stack #5: Pitching to
Your Media List

Sending the pitch is only half the battle. Stack #7 is where you master the art of keeping the momentum going. Nail follow-ups that get responses, manage fact-checks like a boss, and handle errors with grace.

When the press hits big and the inbox explodes with orders or inquiries, you’ll have the tools to turn that whirlwind into a goldmine of opportunities. This is where you prove you’re not just good—you’re indispensable.

Stack #7: Follow Up, Fact Checking, and Fixing Errors

Stack #8 dives into how to squeeze every ounce of value out of your clients’ media coverage. You’ll learn how to create professional press clips, repurpose coverage to extend its shelf life, and strategically use media placements to boost your clients’ authority and credibility.

Whether it’s leveraging a feature to secure more opportunities or integrating press wins into their marketing, this stack ensures every placement keeps working for you.

Stack #8: Repurpose
& Amplify Your Success

Social media is your backstage pass to connecting with the right people. In Stack #9, you’ll learn how to use platforms like Instagram to build relationships with journalists and influencers, nurture those connections so you’re always top-of-mind, and even leverage Quora to position your clients as the experts they truly are.

This isn’t about posting for the sake of it—it’s about using social strategically to pitch smarter, build trust, and keep your clients in the spotlight.

Stack #9: Using Social Media to Enhance Your PR Strategy